Join the
Animal Focused Alliance
Raise standards. Gain support. Be part of something bigger.
The Animal Focused Alliance exists to empower pet professionals who are committed to delivering the highest standards of animal welfare. Whether you're an animal encounter provider, dog walker, groomer, pet shop owner, trainer, or boarding provider, we're here to support you with the tools, knowledge, and updates you need to thrive in a rapidly evolving sector.
BY JOINING THE ALLIANCE, YOU’LL GET:
PROFESSIONAL RECOGNITION
Use the Alliance logo to show customers you’re committed to putting animal welfare first — and that you meet the highest standards.
LICENSING SUPPORT THROUGH OUR PRIMARY AUTHORITY PARTNERSHIPS
Stay on top of your legal responsibilities with clear guidance, updates on regulations, and practical tools to help you remain compliant and confident. The Animal Focused Alliance has Primary Authority partnerships covering the whole of England and Wales as we are partnered with both Monmouthshire County Council and City of London Corporation.
WELFARE-FOCUSED RESOURCES
Access best-practice documents, policy templates, and expert guidance rooted in the Five Domains model of welfare.
SECTOR INSIGHTS & UPDATES
Get regular updates on legislation, research, and sector developments, so you're never caught off guard.
DISCOUNTS & EVENTS
Enjoy exclusive discounts from training partners, plus invitations to specialist webinars and expert Q&As.
Become part of the movement to raise
standards across the pet care sector.
Join the Alliance today and take the next step in showing your clients that animal welfare comes first.
Membership Pricing
Solo
£120/year
1-2 Staff Members
Perfect for sole traders and start-up pet professionals
Micro
£225/year
4-10 Staff Members
Designed for growing businesses
Medium
£285/year
11-25 Staff Members
Ideal for established pet businesses and those with multiple sites.
Special Arrangements:
If your business has more than 25 staff or is a charity please contact the Alliance directly for a tailored membership offer.
Ready to join the growing network of welfare-led pet professionals?
Join the Animal Focused Alliance and work with confidence, clarity, and care.
Application Form
